Analysis of an Interesting Ad I found

This is an advertisement for Marmaluzi, a brand of baby food.  The advertisement uses a whimsical tone to ridicule the idea of frozen meat being used in baby food. At the very top of the picture, written in font probably taken from a 1970’s horror movie, it says Frozen Meat. This simple change in font, which is too cliché of a horror movie to actually scare anyone anymore, gives the two words a mockingly dreadful tone. Directly under, in a very small and plain font, it reads Sounds like something out of a horror movie, suggesting that frozen meat being used in baby food is a “scary” idea; using frozen meat in baby food is something we should fear. At the fore front of the picture is a zombie like frozen chicken shooting green laser beams out of its eyes with its sale tag still attached to it. The women and children in the ad are running away from the chicken like anyone who was being attacked by a giant chicken with laser beam eyes would. The ad implies that it is common sense to run away from baby food that is frozen meat and to definitely not buy it for the baby.  The giant chicken also suggests that frozen meat is unnatural and unhealthy which is indicated by the the green goo and zombie-like appearance of the chicken. The fact that the chicken is giant further emphasizes the significance of the choice to feed your baby frozen meat or not. One of the stores has a sign that says FRESH MEAT. The frozen chicken’s attack on the fresh meat store symbolizes the effect that frozen meat has on companies that that don’t use frozen meat. Frozen meat is cheaper to produce than fresh meat and thus can be sold at a lower price. As a result, it runs the companies that sell fresh meat out of business and destroys them, similar to how the giant frozen chicken in the ad is about to literally destroy the fresh meat store. The destruction that the giant frozen chicken is creating could also be illustrative of the damage that frozen meat does to the body as it is a cheaper but less healthy alternative to fresh meat.

To promote its product, Marmaluzi attacks its competitors and depicts how its competitors' products lack quality rather than emphasizing how Marmaluzi’s products are of good quality. According to the ad, the horrifying nature of frozen meat should make Marmaluzi's fresh meat the clear choice. In the bottom left of the ad, next to three jars of baby food, it reads, “ Malmaluzi is the first and only baby food prepared using just-picked produce from Lithuanian farms. Never frozen, always garden fresh.”  This statement is at the bottom of the ad and written in small font due to the fact the emphasis of the ad is the lack of quality in the products produced by Marmaluzi’s competitors. The ad aimed at mothers or baby caretakers serves to convince them that they should buy Malmaluzi for their babies because it uses only fresh meat.